Content strategy with a kind, human-first design lens
Recent projects
Content strategy at First Citizens Bank
Product content strategy for Citi Pay
CX content strategy for Citi My Deals
About me
Hi! I'm Alyssa, a content strategist based in Austin, Texas.
Back in 2012, my career actually started in graphic design and front-end web engineering. In leading website redesigns and content migrations, my passion grew for content strategy and content design work.
In retrospect, I think being an artsy 90's kid, writing short stories and playing with fonts in Word is what drove my creative obsession over words and structure.
When I’m not nerding over content, I’m with my family, hiking, baking or watercolor journaling.
Skills
Content strategy
Building a strategy framework and roadmap for adapting high-quality content into the design process to meet user needs and business goals.
Content hierarchy
Clarifying the what, where and why of information should be shown to best serve the most users. My focus is checking accessibility and readability.
Design systems
Developing and adapting consistent content design patterns, brand voice guidelines, messaging strategy and onboarding templates.
UX writing
Writing and editing CTAs, error messages, flows, menu labels, form fields and other UI words on apps and websites.
CMS management
Establishing and maintaining content governance in CMS platforms like Adobe Experience Manager and Wordpress.
Research
Conducting user research, competitive research—any research that helps me understand user needs and expectations will drive a data-driven content strategy.